Book Review Rework - Justin Friedman

This book was at the top of the list when I was compiling The Founder Book Club. I was drawn in by it’s claim to be a non-traditional business advice book.

These are my key take aways from each chapter.

  • Don’t plan too much
    • Worry about reality testing before you have a product
    • Improvisation is better than Long term planning
    • Future is uncertain
  • Skip the hype
    • Learn from success, not failure
    • Don’t be a workaholic
    • Run a sustainable business, not a “startup”
    • You don’t need to Sell (“exit strategy”)
  • Actually Do Stuff
    • Don’t worry about qualifications, get started
    • Doing anything is better than nothing at all, act now
    • “Ideas are cheap and plentiful”
    • Make time for your work
    • Use small lists of tasks, big lists are overwhelming
    • When things aren’t working, step back, don’t do more
    • Launch when things are “good enough”
  • Be Selective
    • Do something unique and significant
    • Solve your own problem
    • Focus on your values, don’t try to be everything
    • Remove excess stuff, distill/curate…
  • Quality Conscious
    • “Build half a product, not a half-assed product”, don’t spread too thin
    • Avoid mediocre messaging and communications
    • Use constraints to increase quality, maximize what you have
  • Be Steady
    • Don’t take outside money, unless necessary
    • Don’t grow too quickly
    • Be frugal and minimalist, don’t overestimate costs
    • Stay lean so you can pivot quickly
  • Adjust your focus
    • Focus on big picture early on, details come later
    • Solve lasting problems with your product, not fleeting ones
  • Be Creative
    • Build side products from by products
  • Communicate well
    • Avoid abstract language, write/draw to ensure all parties agree
      … more to come